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Bulgaria: Europe’s next tourism success story?

International Fair Plovdiv

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Municipality of Plovdiv Visit Plovdiv URBO Studio DIGITAL4 Business Network
500+Visitors
20+Topics
40+Speakers
30+Exhibitors

Featured in

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  • Флагман
  • Лидер.бг
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  • Moreto.net
  • Sofia24.bg
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2027 Speakers

  • To be announcedTravelX 2027
  • To be announcedTravelX 2027
  • To be announcedTravelX 2027
  • To be announcedTravelX 2027
  • To be announcedTravelX 2027

Emerging topics

Finding a common voice: the identity of a destination
Getting here is part of the product
Can you actually buy Bulgaria?
Events that make destinations
The potential beyond sun & ski
Flavours that tell a story
More than a place to stay
AI is changing travel. How does it affect the industry?
The data language of a destination: you can’t manage what you don’t measure
The European traveller is changing. Are we?

Program

Wednesday, 13 January 2027 · International Fair Plovdiv

  1. 09:00 – 10:00Registration & Welcome Reception
  2. 10:00 – 10:20Official OpeningOfficial opening of TRAVEL X 2027 with representatives of the Ministry of Tourism, the Municipality of Plovdiv and TRAVEL X.
  3. 10:20 – 11:00Keynote|How Destinations Become Success StoriesAn international case study exploring how a relatively small country or tourism market defines its identity, builds strong positioning and successfully strengthens its place on the global tourism map.
  4. 11:00 – 11:50Keynote|Finding a Common Voice: The Identity of a DestinationPlovdiv presents its new city branding strategy. The Municipality of Plovdiv will present its new approach to city branding as a practical example of how a clear and consistent visual and communication identity can be built at local level to strengthen tourism positioning and recognition.
  5. 11:50 – 12:40Panel 1|The European Traveller Is Changing. Are We?A data-driven look at where tourism growth in Europe is coming from and how traveller behaviour, spending, seasonality, source markets and booking patterns are changing.
  6. 12:40 – 13:30Lunch break
  7. 13:30 – 14:20Panel 2|The Data Language of a Destination: You Can’t Manage What You Don’t MeasureCan tourism be managed effectively without a common data framework? The panel will explore the lack of unified methodology, consistent data collection and integrated analysis in Bulgaria, and how these gaps limit informed decisions, market insight and the development of better tourism products.
  8. 15:10 – 16:00Panel 3|The Potential Beyond Sun & SkiWhich tourism verticals can unlock Bulgaria’s next phase of growth, attract new audiences, extend the season and strengthen the country’s appeal across international markets?
  9. 16:00 – 16:30Coffee & Networking
  10. 16:30 – 17:10Panel 4|Getting Here Is Part of the ProductHow do air, rail and road connectivity shape a region’s ability to attract international visitors, develop new markets and compete for tourism growth?
  11. 21:00 – 00:00TravelX Welcome Reception Party & Networking

Masterclasses

Coming soon10:00 – 11:00
Coming soon12:00 – 13:00
Coming soon14:00 – 15:00
Coming soon15:00 – 16:00

TravelX Tourism Excellence Awards

  • Nominate: Culinary Experience of the Year
  • Nominate: Cultural & Heritage Experience of the Year
  • Nominate: Spa & Wellness Experience of the Year
  • Nominate: Wine Tourism Experience of the Year
  • Nominate: Alternative Tourism Experience of the Year
  • Nominate: Sports Tourism Initiative of the Year
  • Nominate: Most Innovative Municipality in Tourism
  • Nominate: Destination of the Year
  • Nominate: Event Impact Award

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Early bird

Standard pass

29EUR

The TravelX daytime program

  • All panel discussions and strategic sessions
  • Keynote presentations and international case studies
  • Access to expert-led masterclasses
  • Networking with speakers & international partners
  • Coffee & snacks all day
  • Access to the partner and exhibition area
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Premium pass

89EUR

The full TravelX experience

  • Includes everything in the Standard Pass, plus:
  • TravelX welcome reception party & networking
  • TravelX Official Cocktail & Awards
  • The Living City exclusive tour: A journey through the ages*Registration in advance required
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Partners and sponsors

The Roman theatre of Plovdiv

Ancient city. Modern spirit. Perfect stage.

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TravelX 2027

Three days of ideas, connections and inspiration for anyone who believes in the power of tourism to build a better future.

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